PAPER PRESENTED AT A RESEARCH CONFERENCE: Understanding Colour Impact on Warning Messages: Evidence from the US and India
The objective of this work in progress is to understand how colour affects users’ decision-making processes in the context of warning banner messages. So far, little research has examined this complex process wherein the psychology of colour can play an important role in the relationship between the warning message and the user’s decision-making process. More precisely, we intend to understand how different colors (black, blue, yellow, red, green, white) influence users’ attention in two different cultural settings (US and India). We conducted online experiments and evaluated user actual behaviours through survival techniques. Our work aims to offer important new insights on the role of colour in the human-warning interaction across different cultures.
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