LSB Professor Marcus Collins at the Cannes Lions
LSB professor of Marketing, Marcus Collins has given a keynote speech at the ‘Cannes Lions 2017 – International Festival of Creativity’. As a senior advertising executive and an academic, Marcus has developed a proprietary framework that helps marketers create better engagement with the customers across a variety of media.
At LSB, Marcus teaches courses in Marketing and Social Engagement. A graduate of the University of Michigan, Marcus is currently the Senior Vice President and Executive Director of Social Engagement at Doner, one of the leading advertising agencies in the United States.