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The key differences between Marketing and Advertising

Often people incorrectly use the word Marketing whenever they want to refer to Advertising. This is a common error which many people who are not familiar with the subject tend to do. With this simple model called the 5C-STP-4P you will easily learn the differences between both, and understand the real meaning of Marketing.   Marketing = Going to Market: Marketing is […]

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RESEARCH PAPER: “Punishment diminishes the benefits of network reciprocity in social dilemma experiments”

New research paper co-authored by Prof. Boris Podobnik. Abstract: Network reciprocity has been widely advertised in theoretical studies as one of the basic cooperation-promoting mechanisms, but experimental evidence favoring this type of reciprocity was published only recently. When organized in an unchanging network of social contacts, human subjects cooperate provided the following strict condition is […]

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Nov
23

Luxembourg School of Business and Boston University announce Graduate Collaboration

A partnership has been formalized to offer a double degree program at BU MET for LSB MBA students

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Oct
27
Oct
24

LSB Proudly announces the graduation of the Class of 2017

The graduation ceremony for the first class of MBA graduates was held on October 18, 2017 at The Château de Septfontaines

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Oct
10

LSB joins the network of top business schools in the world

LSB is the first Luxembourgish member of AACSB International

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Sep
04
Aug
23

8th of September is the official start of MBA Program 2017

During this weekend LSB will be welcoming the next generation of MBA Students.

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