Innovative Marketing for the Digital Age (2days)
Leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.”
> Marketing Professor at Ross School of Business, University of Michigan
> Senior Vice President at Doner Advertising, one of the largest digital communication agencies in the US
> Regular speaker at TED and Social Media Week events
> Award: Advertising Age’s “40 Under 40″and Crain’s Business Detroit’s “40 Under 40” in 2016
> Degree: BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing
Who should attend?
Marketing officers, startup founders, engagement directors, client relationship managers, marketing strategy consultants, etc… This workshop is useful for anyone who markets products, services, ideas through new technologies. Participants from all functional areas and all industries are welcome. We encourage organizations to send marketing teams to this workshop.
This workshop takes an in-depth look at the relationship between media and human behavior in order to equip participants with the ability to design socially driven marketing initiatives. Participants will get hands-on experience creating comprehensive social strategies and marketing campaigns for active brands that aim to catalyze sharing from person to person.
At the end of this workshop, the participants should be able to:
> Understand and master social engagement mechanisms
> Create and implement a social engagement strategy
> Leverage the use of social media within their organizations
> Increase the return on company’s investment into social media advertising
> Develop and implement new ways to engage clients through social media
> Measure, analyze, interpret and use the data gathered through social media campaign